Search Engine Optimization (SEO)

This is the process of optimizing your website so that it appears higher on search engine result pages. This will increase the amount of organic (free) traffic your website generates. Channels that benefit from SEO include websites, blogs, and infographics.

On-Page SEO: This type of SEO focuses on all the content available when a website is accessed. By researching keywords for search volume and intent (or meaning), you can answer user questions and rank higher on search engine results pages built around those questions.

Off-page SEO: This type of SEO focuses on all off-page activities to optimize your website. Internal links or back links can be an example.

The number of users (website, blog or social network) who mention your name (product or service) affects how high you rank for the keywords you are interested in.

In short, links to your site from other sites, blogs and social networks play an important role in this.

Technical SEO: This type of SEO focuses on the back of your website and the coding of your pages. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your site’s loading speed. Nowadays it is an important ranking factor in the eyes of search engines like Google.

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