Digital marketing, also referred to as online marketing, refers to all marketing activities that take place on the internet. Companies use digital channels such as search engines, social media, e-mail, website, mobile app, content, multimedia messages, etc. to connect with existing and potential customers.
Why is digital marketing important?
1. You can focus your efforts only on customers who are most likely to buy your product or service.
2. It is more effective than traditional marketing methods.
3. It allows you to compete with big brands in your field in a short period of time.
4. Measurable. (website traffic, content performance, social media ads, etc.)
5. It is easier to adapt and change the strategy.
6. It can increase your conversion rate and potential customer base.
7. You can attract a wider audience at every stage of digital marketing.
